Mirza Aesthetics Reviews: According to a complaint filed last week in a federal court in Manhattan on behalf of a New York City-area physician who has received a flood of negative reviews on Yelp, the physician issuing those consumers in an attempt to restore his online reputation.
A doctor who specializes in Botox injections, as well as sexual health services, is suing to prevent four reviewers who’ve written a handful of one-star evaluations (the worst imaginable) from submitting any further reviews, and he’s also asking $1 million in compensation.
The use of social media has become increasingly militarized to the point where it is no longer serving the interests of society, and someone needs to step in, Mirza told MedPage Today in a phone interview. “Platforms such as these must be governed in the same way that other businesses are currently regulated. Reviewers are unable to remain anonymous behind a computer screen.”
According to one of the testimonials cited in the complaint, Mirza is untrustworthy “Botox is made less effective by watering it down. He will not spread the Botox and will attempt to pressure you into purchasing additional fillers that you do not require.”
Others who have posted on Mirza’s main page or another profile, Botox Juvederm Doctor, have made similar complaints, accusing Mirza of being a “scam artist” who gives dishonest Groupon discounts and delivers less product than clients expect or paid for. Mirza has denied the accusations. Similar complaints have been submitted under his business name, Mirza Aesthetics, on both of the Yelp sites for which he has a presence.
The following is an internet evaluation of the man: “He has pop-up shops all over the tri-state area, he is a scam artist, I paid hundreds of dollars for his so-called services, and my face looks worse than it did before.” On Yelp, there are presently 82 reviews for Botox Juvederm, with 53 of them being extremely negative. The majority of the remaining reviews are five stars and quite favorable. Mirza has also been the subject of multiple complaints filed with the Better Business Bureau.
According to the complaint, the bad evaluations listed in the case are “knowingly and materially false” and should be removed.
In the complaint, it states that “like with many cosmetic treatments, individuals frequently discover that the results of Botox injections do not live up to their expectations.”
This is not the first time Mirza has taken legal action against Yelp reviewers. A court order was issued in May against two reviewers, Lori Mehrkens and Julie Sperber, preventing them from continuing their work. Both were barred from making online remarks on Allied Medical & Diagnostic Services, which is another company owned by Mirza. They also had to take down any additional posts they had made about his practice, and if they were asked about it, they had to say, “Due to a court order, I am unable to comment on Dr. Mirza.”
He informed MedPage Today that he filed a lawsuit against Yelp 18 months ago in order to obtain the identities of some of the patents cited in the present lawsuit and that he was successful. Yelp did not respond to a request for information regarding whether or not those individuals’ identities had been provided to Mirza or his legal team.